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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Balneology in Greece
 Fiačanová, Jana ; Mlejnková, Lena (advisor) ; Jakoubková, Iveta (referee)
This thesis describes the importance of spa tourism in Greece reflecting on its history as well as its current status in Greek tourism and the health industry. Its content features basic terminology of the spa industry, specifications and development of the European balneology. This thesis also offers a view on Greek spa market and its performance including legislative and legal framework of the spa sector as well as a SWOT analysis of the Greek spa market. Last but not least it focuses on prospects and possibilities of cooperation between Greece and The Czech Republic in this field. It does so by introducing a new product to the travel industry for Czech clients. This new product takes into consideration current state of demand and health service in the Czech Republic as well as the offerings available from the Greek side.
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Corporate environment, business customs and cultural specifics of Greece
 Fiačanová, Jana ; Zamykalová, Miroslava (advisor) ; Zerva, Georgia (referee)
This work provides basic informations about Greece. It features its economical situation of recent years, analyses present corporate environment and investment atmosphere. Part of this work features potential coorporate opportunities and targets czech entrepreneurs and czech market possibilities. Part which is dedicated to culture, analyses not only cultural habits but also theoretical solutions which are necessary for deeper understanding of national culture. This study highlights specifications of business meeting with greek partners. It also offers informations, recommendations and advices for successfull business meeting, which is above all based on my own experiences. Last but not least, this work also features experiences of czech exporters in dealing with Greeks, these are based on my own research.
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