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Marketingová strategie atletického klubu
Fišer, Tomáš
FIŠER, T. The bachelor thesis is focused on mapping the current marketing situation of athletic club AK AHA Vyškov, z.s. and then creating a new marketing strategy. The main goal of the work was achieved by analyzing the internal and external environment of the subject, which provided the necessary information. The work then focused on summarizing these data and making recommendations. These measures, through their practical implementation, have enabled the achievement of the objectives.
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Taking over the papal office - Comparative content analysis
Fišer, Tomáš ; Koudelková, Petra (advisor) ; Köpplová, Barbara (referee)
The death of Pope John Paul II. ended a nearly thirty-year long period in the church, during which even in the Czech atheistic community the Pope was a topic that the mass media was intensively devoted to. Both of his successors came to the office, while the media had an extraordinary interest, which was further supported by the various specific conditions. Pope Benedict XVI. and his successor, Pope Francis, are two different personalities, with a different way of speaking, different life experiences and different relationships to the media. All these factors were reflected by the media, which participated in the creation of their media image - the way they were presented to the public. This diploma thesis compares the differences in the creation of media images of both Popes in the first year of their appointment. Two types of media were chosen for comparison, which represent the most typical newspapers in the Czech Republic. Mladá fronta DNES represents a serious approach. On the other hand the second one, BLESK, represents the tabloid way of reporting. The quantitative content analysis method is used for comparison, thanks to which the published articles about both Popes can be analyzed and get some representative conclusions about these Popes.
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Interception of network traffic
Fišer, Tomáš ; Vasilenko, Alexandr (advisor) ; Tyrychtr, Jan (referee)
The bachelor thesis deals with possibilities of security breaches of network communication and principles of its interception. The thesis is divided into two parts, the theoretical part, which contains the principles of computer networking and describes the methods of hacking into the network, and on the practical part, which demonstrates capturing of data using the methods described above. There is also shown the danger of using unencrypted protocols. Program called Ettercap was used for this demonstrations and for the interception of data was used program called Wireshark.
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