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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of communication strategy for Euro Frigo Praha
 Feldová, Kristýna ; Král, Petr (advisor)
Diploma thesis named Proposal of communication strategy for Euro Frigo Praha aims at proposing communication campaign that perfectly responds needs and financial possibilities of chosen company. Euro Frigo Praha is a company that imports fish and seafood to Czech market. The management of company has not developed almost any marketing activities since the company was found many years ago. This thesis aims at proving that also small Czech company with very limited budget can implement effective communication campaign when choosing suitable marketing message and communication mix.
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Economic Development and external trade of Norway and Sweden
 Feldová, Kristýna ; Bolotov, Ilya (advisor) ; Čajka, Radek (referee)
The aim of this Bachelor's thesis called Economic Development and external trade of Norway and Sweden is to present today's economy of Norway and Sweden, to describe the most important moments of their economic development and to analyse their external trade. The thesis is divided into two main parts. The first part provides general information and encompasses cultural specificities of Norway and Sweden. The second part focuses on the economic development starting after World War Two and it specifically describes the period of the world economic crisis after 2007. This section also analyses external trade of Norway and Sweden and its territorial and commodity structure. In its last part the thesis pays attention to business relations of Norway and Sweden with the Czech Republic.
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