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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Návrh marketingové komunikační strategie firmy ESAB
 Faltysová, Veronika ; Král, Petr (advisor) ; Plíhal, Aleš (referee)
I concerned with concept of marketing communication strategy from the point of view of firm's participation in trade fair. Theoretic part includes introduction to opportunities of marketing and marketing communication and defines meaning of trade fair within communication mix. Practical part describes preparing and presentation of the firm ESAB in trade fair, further I evaluate efficiency and success of the participation in trade fair which is based on my own experience and available data and documents. Last but not least, I offer definite proposal that could contribute to increase in efficiency of presentation and advise of other opportunities that firma ESAB could use when creating communication strategy.
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Perspectives of the exports of the company "Škoda Auto" in the markets outside of Europe
 Faltysová, Veronika ; Müllerová, Františka (advisor) ; Gullová, Soňa (referee)
Tato práce se týká exportu vozů firmy Škoda Auto. Seznámí nás s historií firmy i jejím současným postavením na trhu. Hlavní část práce je zaměřená na zámořské trhy. Jsou charakterizována hlavní specifika těchto trhů a analyzován vývoj exportu ve vybraných zemích tohoto regionu. Na závěr jsou zhodnoceny perpektivy těchto trhů pro firmu Škoda Auto.
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See also: similar author names
1 Faltysová, Vítězslava
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