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National Repository of Grey Literature

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Electronic marketing Faktorová, Kateřina ; Hesová, Ivana (advisor) ; Kubata, Karel (referee) Bachelor "Electronic marketing" analyze options of marketing campaign for online store. The theoretical part describes history of marketing, appearance requirements, methods of marketing campaigns and their evaluation. Theory is the basis for the practical part. Individual advertising methods are tested at online store NaTrznici.cz. The conclusion is evaluated the influence of advertising methods to Website traffic. It is determined by the most efficient form and prepared an economic evaluation. Detailed record

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