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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Identification opportunities for the selected company
 FEIKLOVÁ, Michaela
The main aim of this Diploma thesis called "Identification opportunities for the selected company" is to identify the opportunities on market and to provide possible solutions how to use these opportunities. The Diploma thesis is divided into two main parts. First part is a literature overview that should give the reader the basic knowledge and understanding of the topic. Where the information was gained by studying different sources related to the main aim of the thesis. Second part is the analytical part of the thesis. Different analysis has been chosen to support the work. The marketing situation analysis was used and included the analysis of the macroenvironment (the STEP analysis), the microenvironment, market and sales. This analysis was followed by the analysis of part of the external environment (Porter's model of five competitive forces). The last part of the analytical part is focused on the internal analysis. The human resources, finance, sales and products were analysed. The findings from the analytical chapter were used for the final SWOT analysis.
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Analysis of microenvironment of firm
 FEIKLOVÁ, Michaela
The aim of this bachelor thesis entitled Analysis of microenvironment of firm is: To analyze microenvironment for selected firm and suggest possible improvements based on the detected situation. The bachelor thesis is divided into two parts. The first part, entitled literature research, is aimed at obtaining theoretical basis, which is necessary for each analysis. This basis was obtained through the study of vocational literature. The second part includes the author?s own work, which is divided on the methodological part, the part dealing with the characteristics of the selected company, and part in which studied methods were put into practice and the analysis itself was done. This analysis was further divided into part dealing with the company itself focused on human resources, products of firm and economic-financial situation, and part analyzing close surroundings of the company by using Porter?s model of five competitive forces in the sector.
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