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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Atmosphere of the Classroom
 Dytrychová, Eva ; Křivánek, Zdeněk (referee) ; Linková, Marie (advisor)
This dissertation is focused on a formation of the social clime in the second grade of the elementary school in Habry. Especially, I paid attention to the social interactions in the class. The theoretic part covers with a brief description of schoolchildren in the age from seven to nine, a formation and a development of pupils" roles in the class and an influence of families on the class climate. The practical part includes the propsal how to improve the social relationships in the second grade of the elementary school. In particular, I concentrated on the formation of the social roles and the relation between family and the clime in the class. Powered by TCPDF (www.tcpdf.org)
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The Phenomenon of Streisand Effect - Implications for Professional Marketing Management
 Dytrychová, Eva ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
Objective of this thesis was to find and characterize cases of Internet phenomenon called Streisand Effect and ability to exploit this phenomenon in professional marketing management. This effect is a consequence of an unsuccessful attempt to secrecy previously published information (usually on the Internet). The thesis presents and discuss domestic and foreign cases of this phenomenon and analyze attempts of its application in marketing campaigns. Based on acquired characteristics, the potential benefits and possible methods of exerting the Streisand effect in the professional marketing management is discussed.
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