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Evaluation of the Economy of the Town Střelice
Urbanová, Michaela ; Dvořák, Ludvík (referee) ; Pernica, Martin (advisor)
The bachelor’s thesis is devoted to explaining keynotes of the economy of the selected municipality. It deals with the evaluation of the economy of the town Střelice during period 2011-2014 and focuses on subsidy policy. The bachelor thesis contributes to gaining a more comprehensive insight into the methodology of financing of the planned investment and it can show the way how to obtain the funds that are needed for its implementation. First, it introduces the theoretical aspects of financing and subsequently analyses the possibility of obtaining funds from grant programmes to cover the costs of the particular investment project. The core objective of this thesis is to formulate proposals for taking measures that could lead to an improvement of the economic situation and in particular to the further development of the municipality.
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Marketing Communication
Smolíková, Barbora ; Dvořák, Ludvík (referee) ; Schüller, David (advisor)
Diploma thesis focus on optimization of online marketing communication of Reinto company. Based on these analyzes, it is proposed optimization of existing online marketing communications including budget, risk analysis, time schedule, RACI matrix and other recommendation.
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Marketing Communication
Smolíková, Barbora ; Dvořák, Ludvík (referee) ; Schüller, David (advisor)
Diploma thesis focus on optimization of online marketing communication of Reinto company. Based on these analyzes, it is proposed optimization of existing online marketing communications including budget, risk analysis, time schedule, RACI matrix and other recommendation.
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Evaluation of the Economy of the Town Střelice
Urbanová, Michaela ; Dvořák, Ludvík (referee) ; Pernica, Martin (advisor)
The bachelor’s thesis is devoted to explaining keynotes of the economy of the selected municipality. It deals with the evaluation of the economy of the town Střelice during period 2011-2014 and focuses on subsidy policy. The bachelor thesis contributes to gaining a more comprehensive insight into the methodology of financing of the planned investment and it can show the way how to obtain the funds that are needed for its implementation. First, it introduces the theoretical aspects of financing and subsequently analyses the possibility of obtaining funds from grant programmes to cover the costs of the particular investment project. The core objective of this thesis is to formulate proposals for taking measures that could lead to an improvement of the economic situation and in particular to the further development of the municipality.
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