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National Repository of Grey Literature

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Využitie nástrojov internetu pre podnikanie v cestovnom ruchu Durániová, Martina ; Stříteský, Václav (advisor) ; Dubielová, Lucia (referee) Charakteristika jednotlivých súčastí Search Engine Marketingu - PPC systém, on page a off page faktory. Praktická ukážka postupov SEM ako procesu (na webových stránkach online cestovnej agentúry: marketingová analýza webového projektu, charakteristika konkurenčného prostredia, analýza návštevnosti a všeobecný rozbor stránok, SEO analýza a zhodnotenie PPC reklamy. Detailed record

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