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National Repository of Grey Literature

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Strategic Analysis of an Enterprise Dudincová, Jana ; Kovář, František (advisor) ; Tučková, Zuzana (referee) In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise. Detailed record

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