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The perception of corporate identity and corporate image of a selected company
Orosz, Noémi ; Kašparová, Eva (advisor) ; Duchečková, Dana (referee)
This bachelor thesis analyses the corporate identity and corporate image of the company Renault Česká Republika, a.s. The aim of the thesis is to examine the current state of the corporate identity and image from the perception point of the employees and to make recommodations to better the current situation of the corporate identity and with that, the corporate image if needed. The first, theoretical part of the thesis further introduces the corporate identity, its components and their contribution to the corporate identity and image with the focus on its effects on the employees of the company. The second, practical part analyses the identity in the company with the help of documentary analysis and questionnaire survey.
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Comparison of export supports in the Czech Republic and Germany
Duchečková, Dana ; Taušer, Josef (advisor) ; Ďurina, Martin (referee)
First part of the theses deals with mutual trade between the Czech Republic and Germany. There are specified single instruments of pro-export policy and importance of the EU, Consensus OECD and the Berne Union in the area of export support. Second part describes export support system in the Czech Republic, its strategy, institutions and offered services. Third part deals with export support in Germany, its programmes and institutions. In forth part, comparison of both export support systems in both countries is conducted. Regarding the orientation of the theses on institutions providing export credit instance, last part involves also a practical example of export insurance.
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Role of the Customs Operation in the European Union
Duchečková, Dana ; Sato, Alexej (advisor) ; Schwarc, Vítězslav (referee)
Práce se zabývá úlohou celního řízení v Evropské unii. Nejprve se zaměřuje na Evropskou unii, její stavbu a význam pro členské státy. Dále se věnuje společné obchodní politice, tarifním a netarifním nástrojům a vztahům, které má Evropská unie s nečlenskými zeměmi. V další části popisuje celní předpisy, které upravují celní problematiku, a systémy sběru dat ? Extrastat a Intrastat. Nakonec je popsán průběh celního řízení.
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