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Analysis of Marketing Mix Tools of a chosen Company
 Drahovzalová, Veronika ; Svoboda, Petr (advisor) ; Řepová, Helena (referee)
The topic of this bachelor thesis is the analysis of markeing mix in specific company OTK Group, a. s. This thesis is divided into two parts, theoretical and practical part. The theoretical part focuses on the explanation of marketing terms and the specific components of marketing mix 4P - product, price, place and promotion. The practical part briefly introduces the company and then shows the analysis of it´s marketing mix. At last, this thesis also shows the comparison of expenses put into marketing promotion between the competition. The goal of this thesis is to show the marketing mix of OTK Group, a. s. and to possibly suggest any recommendations to improve the current situation in the company.
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