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The influence of free marketing communication tools on potential customers' behavior in field of swimming in small business
Dostálová, Sabina ; Honsová, Šárka (advisor) ; Šíma, Jan (referee)
This bachelor thesis deals with the influence of free marketing communication tools on potential customers` behavior in 3FIT Swim School. The most effective communication tools were presented using frequency based on the internal statistics containing the data of all potential customers interested in swim lessons and new customers who have ordered a swim lesson. Title: The influence of free marketing communication tools on potential customers` behavior in the swimming field of start up companies Objectives: The goal of this thesis is to evaluate the influence of free communication tools on customer`s behavior. We aim to analyze the number of requests expressing the potential customer`s interest in private swim lessons in 3FIT Swim School during the reporting period, always stressing out the free communication tools. Methods: The longitudinal retrospective study was set as a method. It deals with an empirical research in which the selected objective is being evaluated during a certain reporting period. The primary data of 3FIT Swim School were used for this thesis. Results: Based on the results of the study we consider each of the selected communication tools as a source of new customers. The highest number of requests was received directly on the pool deck, where business cards were given to the...
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Comparison of physical fitness tests in swimming
Dostálová, Sabina ; Jurák, Daniel (advisor) ; Čechovská, Irena (referee)
Title: Comparison of physical fitness tests in swimming. Objective: The aim of this thesis is to evaluate specific tests, used while testing selected physical abilities in swimming. By specific tests we mean tests realized in the water. Selected tests are intended for swim coaches, who train junior to senior age groups. Methods: The chosen method was a comparison of studies, that pursue selected specific tests. We created partial conclusions for every test by summing up the results of different studies. Results: Based on the comparison of the tests we concluded, that the Cooper swimming test is not relevant for the evaluation of aerobic fitness of swimmers. The swim coach should be able to set the value of anaerobic threshold using the following tests: T- 3000, T-1000, Critical Swim Speed, Step test 7 x 200. However the results of each test vary. The anaerobic Critical Swim Speed can be used for the prediction of the performance in sprint events. The Repeated Sprint Swimming test study covered only the distances of 100 m and 2000 m. In our opinion the test would corelate more likely with the results of the shortest swimming event. The MAD systém test cannot be reproduced without installing a special construction in the swimming pool. The results are highly influenced by the experience with this...
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