Home > Search Results: Doležel, Lubomír
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of the Re-launch of the Brand Lybar Focusing on Consumer Brand Perception
 Burianová, Aneta ; Průša, Přemysl (advisor) ; Doležel, Lubomír (referee)
This final thesis focuses on retro brand Lybar from the perspective of Czech consumers. The main objective of this work is to determine whether and how consumer's view and opinion of the brand has changed after re-launch and introduction of a new modern sub-brand Lybar PROMISS. Theoretical part firstly defines the basic concepts related to brands and their re-launches. Secondly, it determines the phenomenon of retro marketing, key success factors and examples from practice. Analysis of a quantitative survey becomes the core of practical part. The key objective here is to compare consumer's view on brand Lybar before and after the introduction of a new, modernized Lybar PROMISS series. Based on the results of this research and sales data analysis, retro brand Lybar's re-launch success is evaluated and recommendations for future brand support are suggested.
Detailed record

See also: similar author names
2 Doležel, Ladislav
2 Doležel, Libor
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English