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Business Plan - Establishment of the Music Club
Roček, Pavel ; Dohnalová, Anna-Marie (referee) ; Fojtů, Kateřina (advisor)
This bachelor’s thesis focuses on setting up a business plan for a music club start-up. The theoretical part deals with selecting the most appropriate form of legal entity, analyzing the competition, marketing mix, SWOT analysis, SLEPT analysis and budgets. The practical part is based on theoretical knowledge as well as personal experience gained from managing a music club and a hospitality business.
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Proposal of Marketing Plan and its Economical Evaluation
Tomečková, Michaela ; Dohnalová, Anna-Marie (referee) ; Kaňovská, Lucie (advisor)
The main subject of this bachelor thesis is to create a marketing plan proposal for Maralex trade s. r. o. and subsequent implementation of these marketing stategies in the management of the company including economic evaluation of the situation. This company sells humorous gifts especially through the online store DárkyHry.cz The first part focuses on the theory of marketing planning. In the second part, attention is paid to the company and its desription. Subsequently, in the practical part is to analyze current situation of company and a formulating a marketing plan. Conclusion of the work will be devoted to my own designs solutions and economic evaluation.
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Business Plan - Establishment of the Music Club
Roček, Pavel ; Dohnalová, Anna-Marie (referee) ; Fojtů, Kateřina (advisor)
This bachelor’s thesis focuses on setting up a business plan for a music club start-up. The theoretical part deals with selecting the most appropriate form of legal entity, analyzing the competition, marketing mix, SWOT analysis, SLEPT analysis and budgets. The practical part is based on theoretical knowledge as well as personal experience gained from managing a music club and a hospitality business.
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|
|
Proposal of Marketing Plan and its Economical Evaluation
Tomečková, Michaela ; Dohnalová, Anna-Marie (referee) ; Kaňovská, Lucie (advisor)
The main subject of this bachelor thesis is to create a marketing plan proposal for Maralex trade s. r. o. and subsequent implementation of these marketing stategies in the management of the company including economic evaluation of the situation. This company sells humorous gifts especially through the online store DárkyHry.cz The first part focuses on the theory of marketing planning. In the second part, attention is paid to the company and its desription. Subsequently, in the practical part is to analyze current situation of company and a formulating a marketing plan. Conclusion of the work will be devoted to my own designs solutions and economic evaluation.
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