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Sales Promotion and Advertising of Company
 Di Pietro, Luca ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
The bachelor's thesis deals with the marketing communication of a specific bakery company with a focus on advertising and sales support. All information about the company was provided mainly from interviews with the owner of the business and his employees. The work consists of three parts. The first part focuses on the theoretical description of the information needed to understand the rest of the work, the second part analyzes the company itself and its surroundings. In the final, design part, there are provided suggestions and recommendations for improving current marketing communication
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