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National Repository of Grey Literature

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Measuring Brand Equity : Methods of Evaluation and Effects on Business Danilovich, Natalia Nikolaevna ; Král, Petr (advisor) ; Karlíček, Miroslav (referee) The purpose of the research is to explore what brand equity is, examine different approaches to brand evaluation and study the current situation on the high tech market. The subject of the research is the value of brand as measure of efficiency of company's performance. Detailed record

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