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Proposal of Communication Mix
Dosoudilová, Jana ; Chovan, Petr (referee) ; Milichovský, František (advisor)
The Master thesis is focused on the communication mix of the company U Badinů, s.r.o. The theoretical part of the thesis explains the most important concepts in marketing and selected analyses. In the analytical part there are information about the company, but especially all selected business environment analyses, market segmentation and SWOT analysis related to the described theoretical part are made. Part of the thesis is also marketing research and interpretation of the resulting values. The last part includes suggestins for improving the communication mix of the selected company.
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Proposal of Communication Mix
Dosoudilová, Jana ; Chovan, Petr (referee) ; Milichovský, František (advisor)
The Master thesis is focused on the communication mix of the company U Badinů, s.r.o. The theoretical part of the thesis explains the most important concepts in marketing and selected analyses. In the analytical part there are information about the company, but especially all selected business environment analyses, market segmentation and SWOT analysis related to the described theoretical part are made. Part of the thesis is also marketing research and interpretation of the resulting values. The last part includes suggestins for improving the communication mix of the selected company.
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Explorační chování samic dvou poddruhů myši domácí (\kur{M. m. musculus} a \kur{M. m. domesticus})
DOSOUDILOVÁ, Jana
In this study we employed a standard open-field test as an approximation of the first phase of dispersal, using females from wild-derived inbred strains representing two subspecies of the house mouse, M. m. musculus and M. m. domesticus. We tested the prediction that exploration of neutral area varies during different phases of the oestrus cycle and is different between the two subspecies. We also compared female's behaviour with male exploration tested in the same conditions.
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