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Proposal of Strategy for the Development of Selected Firm in the Area of Non-governmental Medical Facility Operation
Crha, René ; Zvejšková, Michaela (referee) ; Bumberová, Veronika (advisor)
Bachelor thesis analyzes the current state of the selected company in the area of a non-governmental medical facility operation based on the methods of examination of the external and internal environment and the subsequent determination of SWOT matrix. Outcome of this work is to design a strategy for the development of the company examined using methods Balance Scorecard (BSC).

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1 Crha, Richard
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