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Sales Promotion and Advertising of a specific Business
 Coufal, Matouš ; Žitný, Filip (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on the issue of marketing communication, in particular on the sales promotion and advertising of the freelancer Matouš Coufal. The thesis is divided into three parts. The first one is focused on the theoretical knowledge that forms the basis for the following parts of the thesis. The second part analyses and evaluates the current state of the selected freelancer, including an analysis of the communication mix and competitor analysis. The last part consists of proposals for improving the marketing communication, which are based on the analyses performed in the second part.
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See also: similar author names
7 COUFAL, Marek
7 Coufal, Marek
12 Coufal, Martin
3 Coufal, Matěj
4 Coufal, Miroslav
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