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Cultural Business environment: the case of the Czech Republic. Current situation, advantages and perspectives
Bonato, Eric ; Štěrbová, Ludmila (advisor) ; Collin, Paul Marc (referee)
Today, doing business in a foreign country is difficult, mainly due to cultural differences. Companies and business people must face multiple issues when operating abroad and even in their own nations. Crossing cultural boundaries is a real challenge for businesses today. In order to succeed, they must fully understand the cultural backgrounds of people to be more efficient when managing and cooperating with them and other businesses. The Czech Republic is one of the most developed countries in Central and Eastern Europe. However, it keeps its old roots and traditions that make people and companies behaving in a much more different way than in Western countries. The current situation in the Czech Republic is stable and the country has many advantages that attract FDI. But the economical and financial "crisis" within the European Union, and the pressure from new emerging nations might have an impact on the country in the future. The purpose of this thesis is to analyze and understand first what culture is and how difficult it is to cross cultural boundaries when doing business. Furthermore, the importance of taking into consideration the cultural characteristics of a country will be highlighted, here with the case of the Czech Republic. The other aim of the study is to bring knowledge about the main economic facts of the Czech Republic as well as the different steps when starting a business in the country. The author focused his research on explaining and discussing the business practices and etiquettes in the Czech Republic to better succeed when doing business. Finally, the advantages, opportunities and perspectives of the business will be analyzed, including results from interviews of Czech people and also foreigners living, studying or working in the Czech Republic. In other words, the aim of this study is to help professionals and any people who do not have any knowledge about doing business in the Czech Republic by giving them essential information on the topic.
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Optimizing Incident Management : Case of CSC
Boucharlat, Romain ; Štěrbová, Ludmila (advisor) ; Collin, Paul Marc (referee)
I decided to write this master thesis in relation with my work experience at CSC within the service desk. Working at the service desk is a very complete mission that has to be well understood from analysts in order to reach high performance and thus satisfy users. Because it is the goal of CSC, satisfying customers, I decided to focus on this principle and with the results of my research and work experiences I would like to bring in this thesis some findings and recommendations I came up with in order to optimize the service desk quality and to improve the customer satisfaction. In the first chapter, I will mainly describe the work of an analyst at the service desk, and I will define the incident management process. It will help understanding how a service desk works. The incident management process is monitored by many metrics. Some of these metrics are documented and some of them are not and their impacts are different. We will see on what we should focus our efforts. We will see in the second chapter the impacts of these metrics on performance. Measuring the performance of the service desk is important in order to be aware of what should be improved to reach the highest standard of services provided. We will see in the end of this chapter that the most important performance indicator is the customer satisfaction. From this fact, I will bring some findings from seven months of experience within the service desk in order to improve the quality of the services and the customer satisfactions. I will focus on what can be implemented from the service desk analysts not from the management. I will also focus on the effects of the steps already taken to improve customer satisfaction.
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Business opportunities on the fair trade market in France
Ducruix, Charles-Andre ; Štěrbová, Ludmila (advisor) ; Collin, Paul Marc (referee)
The objective of this thesis is to find the different business opportunities on the French fair trade market. Born in the middle of the 20th century, fair trade aims to improve producers' commercial terms. Since the beginning of the 90's, its market in France strongly increased and business owners began to take an interest in it. Nowadays, three growth drivers can be identified: new fair trade products launch, new distribution network development, and targets enlargement (young people and companies are high potential targets). However, some success factors have to be considered. For example, it is necessary to focus on the communication or maximize product visibility in point of sale.
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Making the most of Brussels: for a European lobbying strategy
Lefevre, Rémi ; Štěrbová, Ludmila (advisor) ; Collin, Paul Marc (referee)
Establishing a successful European corporate political strategy aims at achieving three major steps: assessing the benefits of such a strategy in terms of information and influence, designing a tailor-made scheme integrating the specifics of the company, and implementing it efficiently through a thorough comprehension of policy-making mechanisms. Though not doctrinal, this paper hints at providing insights about Brussels' competencies and procedures so as for companies to be able to decide upon their course of actions with respect to European matters. We show that firms of all sizes and natures can defend their interests before the EU's authorities, with an economy of resources which does not engage the potential returns of their initiatives. Lobbying in Brussels revolves heavily around expertise, and we assert that "strategic communication of specialised information" can bring useful insights to many a company regardless of overlooked prior concerns.
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