Home > Search Results: Chudoba, Lubomír
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Generická Substituce: Od Hrozby K Příležitosti
 Chudoba, Lubomír ; Procházková, Markéta (advisor) ; Sýkora, Robert (referee)
The objective of this thesis is to identify factors, which are influencing pharmacists` choice of a particular drug in a situation when generic substitution can be offered to a patient, and to analyse the relative importance of these factors for the pharmacists. This study investigates such behavioural patterns of pharmacists operating within chain of pharmacies called Alphega. The research consists of 2 consecutive parts; Firstly, qualitative inquiry through depth-in interviews has been carried out in order to identify variables, which may shape pharmacist's choice. And subsequently, quantitative investigation has been performed for the purpose of assessing importance of each variable. The results of the research have finally been used to evaluate the strategy of antibiotic Augmentin produced by company GlaxoSmithKline.
Detailed record
Marketing plan for probiotic product VSL#3
 Chudoba, Lubomír ; Procházková, Markéta (advisor) ; Martináková, Renata (referee)
The aim of my final thesis is to make entire marketing plan for probiotic product VSL#3 by following all the requierements of the marketing department of the Ferring Pharmaceuticals CZ s.r.o. company.
Detailed record

See also: similar author names
3 Chudoba, Lukáš
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English