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The differences between perception of metonymy in photography and in movies from the perspective of reception aesthetics
Christovová, Tereza ; Fišerová, Michaela (advisor) ; Borecký, Felix (referee)
The diploma work "The differences between perception of metonymy in photography and in movies from the perspective of reception aesthetics" deals with different uses of the figure of speech - metonymy - in visual communication. The metonymy is primarily used as an ornamental device of language expression. It is also distinguishable in purely visual information that is provided in photography and certain film shots. In visual communication, metonymy is also used for embellishing of the visual content or, at least, its correction. This work is focused especially on these examples of the use of metonymy that employ the method of reception aesthetics, which was up to now applied only to literary works. The subjects of interest of the reception aesthetics are so- called places of indeterminacy and the horizon of expectation which is also the focus of this work in addition to its main focus on metonymic expression in movies and photography. The first part of this work deals with the theory of the reception aesthetics and its main exponents. The second part deals with the relationship between the recipients and the media, specifically photography and movie. The last part of this work deals with the theory of rhetorical figures, particularly metonymy and its special form - synecdoche, and it's application...
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The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig
Christovová, Tereza ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis "The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig)" deals with the contemporary form of Czech sexist advertisements and reactions that such advertisements generate. The majority of sexist advertisements work, to the objection of various feminist movements, with simplified and distorted images of women. Their critisism is mostly aimed at those advertisements that depict women in a stereotyped way. According to them, those advertisements may cause or evoke a sense of shame or humiliation, insult human dignity or even provoke violence against women. The independent socio-ecological movement NESEHNUTÍ is one of those who grapple with sexist advertising and the problems associated with it. It has already organized two rounds of the annual competition "The Sexist Little Pig" for the most sexist advertising in the Czech Republic. This thesis aims to explore selected advertisements that have been submitted to the competition by the Czech public and detects concrete sexist distortions in them that exploit both women and men. The thesis is divided into two parts. The first part deals with theoretical resources, such as theories of gender, sexism and stereotyping, as well as with the regulation of advertising in the Czech Republic. The second...
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The differences between perception of metonymy in photography and in movies from the perspective of reception aesthetics
Christovová, Tereza ; Fišerová, Michaela (advisor) ; Borecký, Felix (referee)
The diploma work "The differences between perception of metonymy in photography and in movies from the perspective of reception aesthetics" deals with different uses of the figure of speech - metonymy - in visual communication. The metonymy is primarily used as an ornamental device of language expression. It is also distinguishable in purely visual information that is provided in photography and certain film shots. In visual communication, metonymy is also used for embellishing of the visual content or, at least, its correction. This work is focused especially on these examples of the use of metonymy that employ the method of reception aesthetics, which was up to now applied only to literary works. The subjects of interest of the reception aesthetics are so- called places of indeterminacy and the horizon of expectation which is also the focus of this work in addition to its main focus on metonymic expression in movies and photography. The first part of this work deals with the theory of the reception aesthetics and its main exponents. The second part deals with the relationship between the recipients and the media, specifically photography and movie. The last part of this work deals with the theory of rhetorical figures, particularly metonymy and its special form - synecdoche, and it's application...
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The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig
Christovová, Tereza ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis "The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig)" deals with the contemporary form of Czech sexist advertisements and reactions that such advertisements generate. The majority of sexist advertisements work, to the objection of various feminist movements, with simplified and distorted images of women. Their critisism is mostly aimed at those advertisements that depict women in a stereotyped way. According to them, those advertisements may cause or evoke a sense of shame or humiliation, insult human dignity or even provoke violence against women. The independent socio-ecological movement NESEHNUTÍ is one of those who grapple with sexist advertising and the problems associated with it. It has already organized two rounds of the annual competition "The Sexist Little Pig" for the most sexist advertising in the Czech Republic. This thesis aims to explore selected advertisements that have been submitted to the competition by the Czech public and detects concrete sexist distortions in them that exploit both women and men. The thesis is divided into two parts. The first part deals with theoretical resources, such as theories of gender, sexism and stereotyping, as well as with the regulation of advertising in the Czech Republic. The second...
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