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Product of cultural tourism in Hořice
Chmatilová, Jana ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The aim is to demonstrate the connection between tourism and culture as well as highlight their link to economic and social spheres. Another objective is to confirm or disprove the following two hypotheses. Hypothesis 1- Cultural product is the main motivating component to participate in tourism. Hypothesis 2- Cultural product develops potential of tourism. Objectives and hypotheses were evidence by research, statistical data, strategic document, internet sources and consultations with experts. The work is divided into theoretical and practical part. The practical part is focused on the cultural product in Hořice, where the situation of cultural tourism is mapped. The hypothesis were confirmed by practical example of cultural product in Hořice and through expert knowledge of research and literature and statistics.
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Cultural heritage and cultural infrastructure of Hořice
Chmatilová, Jana ; Heřmanová, Eva (advisor) ; Malcová, Zuzana (referee)
The main focus of this bachelor thesis is on the town of Hořice v Podkrkonoší and its cultural heritage and cultural infrastructure. Bachelor thesis has two main parts. The first part deals with sense of idea local culture, cultural heritage, cultural potential and cultural infrastructure. The following part is engaged in changes of cultural heritage and cultural infrastructure after year 1989. Second part is practical and analyses cultural heritage and cultural infrastructure from side finance, management, marketing. Additionally, the next part introduces an elaborated and processed questionnaire survey, made in Hořice in the year 2010. Based on the analyses and questionnaire, the last part deals with potential resolutions, which can improve situation of cultural infrastructure and cultural heritage in Hořice v Podkrkonoší.
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