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National Repository of Grey Literature 1 records found  Search took 0.02 seconds. 
Marketing Strategy of Cosmetics Industry in China
 Chen, Shu ; Král, Petr (advisor) ; Jurek, Martin (referee)
Today, in the context of globalization and Chinese "open door" policy, many different international cosmetics companies are going to the Chinese market and existing companies are trying to enlarge their appearance to earn more profit margins.The main aim for writing this thesis on this topic was to analyze Chinese cosmetics industry environment via PEST analysis and the development of the industry. It's important to select a marketing strategy when doing business in China because of the huge difference between Chinese social and business culture in the Western countries.
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1 Chen, S.C.
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