Home > Search Results: Cerman, Michal
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Komparace nástrojů pro analýzu webu
 Cerman, Michal ; Ing.Libor Gála (advisor)
This thesis is dealing with problems concerning analyzes of websites visit rate. The main goal of this thesis is to create a generic model for web analysis. The second goal is to verify usability of this model. Thesis is divided into four parts. The first chapter is on definition of terms used in thesis. The following chapter contains description and comparison of two methods of web traffic data sources. The first method captures data using log files, the second one through page tags. The last theoretical part focuses on definition of key performance indicators. I will analyze them from four aspects, regarding to commonly used web business models. Within the practical part of this thesis I will create evaluation approach of web analytical tools. This model is based on previously defined key performance indicators. I will also involve in this model request on analytical tools based on my current know-how with work with these tools. I will also verify usability of this model by comparison two web analytical tools, Omniture SiteCatalyst HBX and Google Analytics.
Detailed record
Compare Pay per Click system implemented in the example of an advertising campaign.
 Krejčí, Jiří ; Gála, Libor (advisor) ; Cerman, Michal (referee)
The aim of this thesis is to present advertising on the internet with the main focus on the following questions: what are the most important forms and what are the current and future trends in the advertising business industry. The main objective of this thesis is to compare different systems of Pay per click on the Czech internet in terms of their performance. Testing PPC system, an ad campaign for the company Kremo was created. This ad campaign was run on three major web sites which are available in the Czech internet market. These are Google, Seznam, and Centrum. Based on the results, the author evaluates which of those servers is the best for the campaign.
Detailed record
Analysis of PPC systems with various PPC campaigns
 Seman, Vladimír ; Gála, Libor (advisor) ; Cerman, Michal (referee)
Pay per click (PPC) advertising over the past few years has gained importance and companies invest larger amounts of money into it. There are more PPC systems in the market from which to choose for advertising. Which PPC system is appropriate to use for a specific campaign? This thesis consists of four chapters (excluding introduction and conclusion). The first chapter clarifies terms, talks about the basic characteristics of the subject and gives an idea of the importance of the topic (position of pay per click in the market of internet advertising). The second chapter characterizes three PPC systems (and their principles) which the author considers to be the most important in the Slovak market. The third chapter is important for the characterisation of different types of PPC campaigns. In it the author used his own classification of PPC campaigns. Two case studies are analysed in the fourth chapter. According to them an evaluation of the suitability of selected PPC systems is made (using induction method). The first three chapters are based on an analysis of available literature, the fourth part on the author's own experiences.
Detailed record

See also: similar author names
4 Cerman, Marek
1 Cerman, Miloš
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English