National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Spotřebitelské vnímání biopotravin a jejich značek
CRKALOVÁ, Zdeňka
The thesis focuses on the survey of consumer perception of organic food and their brands. The work characterizes ecological agriculture, organic food and the process of their control and labeling. The aim is to find out what consumer behavior is with regard to age and gender. Another important output of this work is to find out whether consumers find organic food better than conventional food and whether consumers perceive organic food when they buy. The subject of the thesis is research and data were obtained by questionnaire survey.
Spotřebitelské chování na trhu biopotravin
CRKALOVÁ, Zdeňka
This thesis aims to explore consumer behavior in the market of organic food. The paper briefly describes the ecological and organic food. The main aim is to determine position of organic food on market and how popular they are. The work also focuses on how changes in consumer behavior based on their age and gender. For this purpose it was conducted questionnaire that was used to obtain the necessary data for evaluation.

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