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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Life in Cyberspace
 CIMPOVÁ, Martina
This work deals with communication and human beeing in cyberspace. Teoretical part is about cummunication and media with special attention to computers. The next part speaks about history of internet and character of virtual space. Then comes on the description of nowdays cyberspace's role for the part of society and finally deals with problems of internet relationships. Practical part search sociodemographic datas of respondents, how long they use internet, what they do on it most often. The work continues with internet influence on social relationships, anonymity influence on behavior on internet and intimate internet relationships. Respondents were mostly people arround twenty years old, working or studiing, who has been using internet more than 5 years. The most often activity on internet is using emails. They mostly communicate via internet with those they know from the real life. Some of them have also experiences with meeting those, who they first met on-line. Some have experience with intimate internet relationships and with transfer into real life.
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The issue of conversion of the local brand Oskar to a global brand Vodafone
 Cimpová, Martina ; Mikeš, Jiří (advisor) ; Kůlová, Petra (referee)
Cilem me prace je udelat komplexni prehled o komunikaci lokalni znacky Oskar a pozdeji globalni znacky Vodafone se zamerenim na provedeny rebranding. Zamerim se na komunikaci reklamnich agentur, ktere pro operatora pracovaly a zanalyzuji jejich nejuspesnejsi reklamni kampane. Zamyslim se nad tim, zda byla premena znacky nutna, co operatorovi prinesla a co mu naopak vzala.
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2 Cimpová, Martina
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