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Financial Analysis of ČEZ and Comparison with European Competitors.
Smetana, Juraj ; Boukal, Petr (advisor) ; Bučko, Jan (referee)
Goal of this Master's Theses was financial analysis of energy producer CEZ and finding reasons for increasing profits generated in last years. In the beginning I have defined standard set of financial indicators. Then I have analyzed the situation of the electricity market in the Central European region. Using the defined set of financial indicators I have analysed the consolidated financial statements of the company for years 2006-2009. Later on I have compared the findings with 2 European competitors of the company. I have discovered that thank to increasing market prices of the electricity after the Czech market has been liberalised, company has heavily increased the revenues and subsequently the return on equity. The management has changed the gearing of the company as it had only limited amount of debt. Thank to the leverage effect it further increased the return on equity. At the end I have analysed the impact of the state ownership of most of the shares with only limited effect on the profitability of the company.
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CRM and its use in marketing concepts of the company Vodafone Czech Republic plc.
Urbančík, Marcel ; Lhotáková, Markéta (advisor) ; Bučko, Ján (referee)
This Diploma Thesis deals with the CRM system in the marketing concept of the multinational company Vodafone Czech Republic plc. The aim was to evaluate the system operation and implementation of sales strategies with respect to the customer. The basic hypothesis of the project was the question of whether the firm is managed by its customer, or whether the firm is in tow of its client. This work assesses theoretical approaches and marketing strategies focusing on the practical application of the strategy in the czech branch of the Vodafone plc. in relation to customers. This thesis has a proactive approach by the company to the customer - sales calls over the Customer Solution sales map, building relationships with customers through the strategy Vodafone Way, expanding the sales network through franchising and unification of new frameworks into project Filip.
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Privatization of big Czech banks
Bučko, Ján ; Ježek, Tomáš (advisor) ; Burgerová, Jiřina (referee)
The Graduate Theses is describing a way of how banking worked in Czech Republic before the year 1989. It discusses changes which has Czech banking undergone ten years afterwards. It describes the period of founding both foreign and domestic financial institutions. The thesis analyses contribution of presence of foreign banks, occurring problems of small domestic banks and hegemony of four half-state owned banks. At the same time it discusses the coupon privatization from the view of occurring effects in banking sector. In connection to this, it does not leave out existence of capital cohesion in between the banks. Thereinafter the graduation paper deals with measuring of concentration with Herfindahl-Hirshman's index, in order to clearly confirm specific, Czech banking environment, with existence of four large banks and lots of small and middle-sized banks. The main goal of thesis was to focus on strategic privatization of four large banks. It analyses given topic from the point of costs which occurred with delay of privatization, and it creates a question about timing of privatization. Every bank is analyzed in this way from the beginning of nineties till the sale to a strategic investor.
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