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National Repository of Grey Literature

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Možnost snížení rizika psychické deprivace u ústavních dětí s poruchou hybnosti ve věku 10 - 15 let Brejchová, Jiřina ; Matějček, Zdeněk, 1922-2004 (advisor) Detailed record

Influence of Reference Groups on High-school Students' Consumer Behavior Vodsloň, Ondřej ; Koudelka, Jan (advisor) ; Brejchová, Jiřina (referee) Práce pojednává o vlivu referenčních skupin a aplikaci marketingových technik na ovlivňování spotřebního chování gymnaziálních studentů. Práce se snaží nalézt odpověď na otázku, zda existuje rozdíl v působení referenčních skupin na spotřební chování studentů státních a soukromých gymnázií v Praze. V rámci práce jsou nastíněny nejvhodnější marketingové techniky pro efektivní působení na cílovou skupinu gymnazistů. Součástí práce je analýza dvou dotazníkových výzkumů, a jedné provedené focus group. Detailed record

See also: similar author names
2	BREJCHOVÁ, Jitka
1	Brejchová, Jabira
8	Brejchová, Jana

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