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The exercise of women in public relations
Bražinová, Michaela ; Osvaldová, Barbora (advisor) ; Trunečková, Ludmila (referee)
In many books on marketing communications, public relations are said to be a field dominated by women without giving any evidence or reasons for such a conclusion. This thesis called The Exercise of Women in Public Relations is based on an assumption , that there are some specific and describable manifestations and features concerning communication and estabilishing into and manintaining relationships that predetermine women for succesfull practice within the field, but that the real position of women in the field does not correspond with such a potential advantage due to glass ceiling effects. The thesis starts with brief chapters on public relations definitons and history, continues with a chapter concerning the attributes of succesfull practicioners as listed in expert books and with chapters dealing with the definitons of communication as a whole and it's effective forms. The main part consists of a list of differences in men's and women 's communication and relationship behaviour including explanation of the roots of those differences (socialization, upbringing, progress). Another part is dedicated to equal opportunities, glass ceiling effects and to women's employment during the second part of the zo" century. The end of the theoretical part deals with the position of women within the public relations...
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Analysis of the Czech Media Market in 2009-Constructing the Audience for Sale
Bražinová, Michaela ; Köppl, Daniel (advisor) ; Vojtěchovská, Martina (referee)
Diploma thesis "Analysis of the Czech Media Market in 2009 - Constructing the Audience for Sale" aims to describe what kind of information do the Czech non- expert media use when constructing their audience for sale most often, what are the sources of such information and methods used for gathering them, and to what extent are those information, and the constructs themselves, verifiable, credible and relevant. Content analysis of publicly accessible materials the media provide about their audiences will be applied. In the first part of the diploma thesis we will define the audience within the media studies discourse and from the perspective of the advertisers. We will also apply the theory of social construction of reality to describe the process of the construction of the audience for sale. Brief overview of reported media audience characteristics and research and shielding institutions in the Czech Republic will follow. In the last part of the diploma thesis we will summarize the findings from the analysis and apply them on the prediction of the future development of the construction of the audience for sale. Complete list of media included in the analysis as well as raw data can be found in the appendix.
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Analysis of the Czech Media Market in 2009-Constructing the Audience for Sale
Bražinová, Michaela ; Köppl, Daniel (advisor) ; Vojtěchovská, Martina (referee)
Diploma thesis "Analysis of the Czech Media Market in 2009 - Constructing the Audience for Sale" aims to describe what kind of information do the Czech non- expert media use when constructing their audience for sale most often, what are the sources of such information and methods used for gathering them, and to what extent are those information, and the constructs themselves, verifiable, credible and relevant. Content analysis of publicly accessible materials the media provide about their audiences will be applied. In the first part of the diploma thesis we will define the audience within the media studies discourse and from the perspective of the advertisers. We will also apply the theory of social construction of reality to describe the process of the construction of the audience for sale. Brief overview of reported media audience characteristics and research and shielding institutions in the Czech Republic will follow. In the last part of the diploma thesis we will summarize the findings from the analysis and apply them on the prediction of the future development of the construction of the audience for sale. Complete list of media included in the analysis as well as raw data can be found in the appendix.
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The exercise of women in public relations
Bražinová, Michaela ; Osvaldová, Barbora (advisor) ; Trunečková, Ludmila (referee)
In many books on marketing communications, public relations are said to be a field dominated by women without giving any evidence or reasons for such a conclusion. This thesis called The Exercise of Women in Public Relations is based on an assumption , that there are some specific and describable manifestations and features concerning communication and estabilishing into and manintaining relationships that predetermine women for succesfull practice within the field, but that the real position of women in the field does not correspond with such a potential advantage due to glass ceiling effects. The thesis starts with brief chapters on public relations definitons and history, continues with a chapter concerning the attributes of succesfull practicioners as listed in expert books and with chapters dealing with the definitons of communication as a whole and it's effective forms. The main part consists of a list of differences in men's and women 's communication and relationship behaviour including explanation of the roots of those differences (socialization, upbringing, progress). Another part is dedicated to equal opportunities, glass ceiling effects and to women's employment during the second part of the zo" century. The end of the theoretical part deals with the position of women within the public relations...
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