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Role vzhledu obalu u biopotravin
Bocanová, Lucie
This bachelor's thesis explores the role of organic food packaging design, especially focused on pointing out the attractive elements of the packaging. The theoretical section describes the elementary knowledge and definitions from related literature. In the practical section a marketing survey was carried out in form of a questionnaire in order to find out what role packaging design plays in consumers' purchasing decisions. Further, it explores the attitude of Czech consumers towards organic food, it reveals their awareness of this healthy food and also reveals the frequency and selection of their organic food purchases. The conclusion contains the survey results that establish the key factors and concrete criteria which would lead to increased consumer interest in these products and which the producers of the packaging should consider. These results are compared with the secondary data in the discussion section.
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Tvorba obchodní strategie v oblasti prodeje služeb
Bocanová, Lucie
Bocanová, L., Creation of a business strategy in the field of sales of services. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis examines the specifics of family enterprises and their approach to the creation of a business strategy in the chosen area (fitness center). The aim of the thesis was to propose a suitable methodology for the creation of a business strategy for the family business providing fitness services. In the thesis are presented the basic concepts and knowledge describing the examined problems. It also included the collection of primary and secondary data. Quantitative research was carried out in the form of a questionnaire survey and statistical analysis of data was applied to evaluate the results. Qualitative research is based to in-depth interviews with owners of family businesses providing fitness services as well as with customers of the analyzed enterprise. Based on the marketing research, a SWOT analysis was made, proposals were made for the creation of a business strategy in the selected company, and the differences between business strategies between family businesses and non-business type of business were identified.
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Physiotherapy procedures affecting flat foot and their another effect on posture in preschool children
BOČANOVÁ, Lucie
This thesis deals with the relationship between the flat foot and overall posture in preschool children. The foot is an important organ for the proper functioning of the entire musculoskeletal system. It mainly provides the standing and the human locomotion. Thanks to receptors ,stored in structures legs CNS (central nervous system) , it obtains information about the surrounding environment. If its function is impaired, occurs due to long muscle chains affecting other body segments. One of the most frequent deformity is flat foot, which is characterized by a reduction or disappearance of the longitudinal arch of the foot. The arches of the foot are essential for the proper function of the foot. It creates three footholds, into their centre of gravity falls man. The aim of this work is to use the stimulation of the soles and use exercises through which will improve the position of the foot arch in preschool children. The exercise unit was chosen individually for each patient. It contained mostly exercises with the element of games that children were able to hold their attention during therapy. The exercises I chose are not only on the soles, but also on the dynamic exercises, involving the participation of the entire musculoskeletal system. Another aim is to map the impact of flat feet in overall posture. The area of the leg is very important for the entire musculoskeletal system its links with higher tiers through the muscular chain. In the theoretical part of this work is presented information about the issue. The first part contains a discussion of foot anatomy and her kinesiology . There are also expressed basic functions of the legs. A significant section of the theoretical site composes arches of the foot and its dysfunction.The most common deformity which is defined here is a deformity of the foot arch, flat foot. The last topic of theoretical part deals with the relationship between flat feet and posture. The practical part was prepared by qualitative research in the form of case studies. The research group consisted of three patients - two boys aged 4 and 5 years, one girl aged 6 years. Therapy took place for 12 weeks where children practiced daily under supervised instructed parents. During the first and the last therapy I carried the input and output assessment, which includes an objective evaluation of the slab using fingerprints. The therapy I had set individually according to the needs of each patient. The results of this work can be assessed that the therapy of the flat foot we can affect the entire musculoskeletal system. In all patients after three months are visible changes not only in the slab, but also in the torso area. For this reason, the area of the feet should not be overlooked.
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