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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Proposal of Marketing Communication of Internet shop
 Famfulíková, Lucie ; Bisová, Eva (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deal with the marketing communication of online shopping specializing in greenhouses and seedbeds sales which is operated by the agricultural cooperative. The first part of the paper focuses on theoretical aspects based on professional literature sources. In addition, an analysis of the current situation of e-shop communication is carried out. On the bases of the analysis, possible measures are proposed with the aim of improving marketing communication with customers, gaining new customers and to raise the awareness of the existence of agricultural cooperative.
Detailed record
Proposal of Marketing Communication of Internet shop
 Famfulíková, Lucie ; Bisová, Eva (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deal with the marketing communication of online shopping specializing in greenhouses and seedbeds sales which is operated by the agricultural cooperative. The first part of the paper focuses on theoretical aspects based on professional literature sources. In addition, an analysis of the current situation of e-shop communication is carried out. On the bases of the analysis, possible measures are proposed with the aim of improving marketing communication with customers, gaining new customers and to raise the awareness of the existence of agricultural cooperative.
Detailed record

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