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National Repository of Grey Literature

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Marketing analysis of packaging Bermannová, Hana ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee) The subject of this diploma thesis is marketing analysis of packaging of yogurt. Theoretical part of this thesis is concerned with individual functions of packaging and places emphasis on their marketing impact. Thid diploma thesis describes current situation on czech yogurt market, subsequently investigates mutual relation of product media. Practical part of thesis contains the analysis of research results focused on consumer perception of packaging and conclusion. Detailed record

Kvalita mléčných výrobků - jogurty Bermannová, Hana ; Chvojková, Helena (advisor) ; Štafen, Miloš (referee) Práce je zaměřena na kvalitu mléčných výrobků z hlediska legislativy, kde popisuje nejdůležitější právní úpravy týkající se mléčných výrobků. V praktické části se soustředí na hledisko spotřebitelské. Na základě spotřebitelského testu jsou navržena doporučnení pro zlepšení systému testování. Detailed record

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