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National Repository of Grey Literature

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Actual state of advertising industry and its re-connection with film in future Moravčíková, Alexandra ; Bergmann, Daniel (advisor) ; Hůlovec, Martin (referee) The thesis is dedicated to the situation in contemporary advertising and its relation to film. It reflects creative crisis in advertising industry caused by discovering new digital technologies and change of spectators behaviour. The thesis presents advertising producer and director who are very important persons in nowadays advertising world becuase they understand how to create an entretaining film. In the end, the thesis offers couple of theories on future of advertising. Detailed record

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4	Bergmann, Dominik

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