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National Repository of Grey Literature

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Strategy of Portcom company products introduction to German market Berezná, Martina ; Halík, Jaroslav (advisor) ; Novák, Stanislav (referee) Bachelor's thesis deals with strategy of Portcom company products introduction to German market. Aim is to compare particular forms of entrance to German market, to decide about the most appropriate method of entering Portcom company and further introduction of products in this market. Evaluation is done on the basis of advantages and disadvantages comparison that chosen form of Portcom company entrance represents. Detailed record

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