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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The implementation of the Partners, Inc. company to czech financial market and specifications for Jindřichův Hradec area
 Bedáňová, Karolína ; Nevyhoštěný, Zbyněk (advisor) ; Štrach, Pavel (referee)
Subject of this thesis is to implement the Partners, Inc. to financial market and to evaluate marketing strategy for Jindřichův Hradec area. In the theoretical part is described sphere of services, marketing process and its project parts. In the practical part is made situation analysis by using PEST and SWOT analysis and Porter's five forces analysis. Thesis is about segmentation of market and choosing one target segment. In conclusion is described marketing mix of the Partners company and there are proposed recommendations in promotion for Jindřichův Hradec area and solutions how to effectively reach and adress Jindřichův Hradec area.
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