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Employee motivation and employee benefits of the chosen company
Bartusiková, Kristina ; Chylíková, Hana (advisor) ; Voženílek, Martin (referee)
The aim of this diploma thesis is to find out the motivation and satisfaction of employees with regard to employee benefits provided by state-owned Medical Spa Janské Lázně based on theoretical knowledge and questionnaire survey. In the first chapter the reader is closer acquainted with the term job satisfaction and its factors. The second chapter relates to the definition and meaning of the term employee motivation, explanation of a process of motivation and some theories, which are examining and describing how motivation works and how influences human behaviour. The next section clarifies what is meant by the term stimulation and stimulation tools. The fourth chapter focuses on employee benefits, their meaning, pros and cons, their dividing into several groups, description of fixed and flexible system of providing employee benefits and sorting them by tax aspects. The fifth chapter is devoted to spas and spa care in the Czech Republic, the characteristics of spas in the country and the history of Medical Spa Janské Lázně. Moreover, reader can find here types of spa treatments, which the mentioned spa specializes in and also organizational structure focusing on characteristics of personnel department of Medical Spa Janské Lázně. In the conclusion of this thesis the author deals with the motivation system of Medical Spa Janské Lázně with regard to employee benefits which was conducted by way of questionnaire. Furthermore, in this last part, there are presented results of the author's own research with the recommendations that could improve current situation in the company.
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Marketing research of customers loyalty to the Cinema City multiplex cinema
Bartusiková, Kristina ; Chylíková, Hana (advisor) ; Hloušek, Martin (referee)
The goal of this thesis is to acquaint the reader with the issue of customer loyalty to the operator of Cinema City, and, by using quantitative research with some elements of qualitative research, to find out how many visitors to this company are loyal. The work is divided into four parts; the first three are rather theoretical. The first chapter deals with the explanation of the concept of marketing, characterises the marketing concept, marketing segmentation and customer typology. The second part explains what is meant by the term "loyalty" and why it is so important for the company to build customer loyalty. The third chapter relates to marketing research and its phases. In the conclusion of this chapter there is a questionnaire. In the last part of the work, the history of multiplex cinemas up to the present is briefly mentioned, the Cinema City company is presented; moreover, the results of the author's own research, conducted by the questionnaire method in which respondents were visitors to the Cinema City multiplex cinema, are presented.
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