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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The relationship between the popularity of dog breeds and their utilization in the advertising of selected companies (2019-2023)
 Baraníková, Denisa ; Moravcová, Hana (advisor) ; Vranka, Marek (referee)
This bachelor thesis provides a detailed view of the utilization of dog breeds in advertising campaigns in the Czech Republic, with an emphasis on their popularity. In order to gain a comprehensive understanding of this issue, it focuses on theoretical aspects related to social media, marketing, and the relationship between humans and dogs. It analyzes the strategies of Czech companies specializing in the dog segment and their interaction with the Instagram platform, which has become a key tool for product promotion. It utilizes data provided by the Czech-Moravian Canine Union to identify the most popular dog breeds in the Czech Republic and conducts a thorough analysis that delves into the homes of dog owners. Subsequently, through extensive questionnaire surveys, it practically examines the influence of the popularity of dog breeds on consumers' decision-making when selecting products advertised on social media platforms. With this comprehensive approach, the thesis offers a holistic view of the promotion of dog products in the market and contributes to a better understanding of the dynamics of utilizing dog breeds in advertising strategies.
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