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Financial Analysis of a Company
Balcarová, Monika ; Svoboda, Roman (advisor) ; Severová, Lucie (referee)
The objective of this Bachelor thesis is to determine financial situation of company Dřevo Černý Vůl, s.r.o.. This thesis is divided to theoretical and practical part.
The basic principles about processing of financial analysis are defined and in the theoretical part, also financial statements are being explained in this part. Indicators described in this part are later applied to selected (chosen) company. Financial situation of this company is shown in this part based on calculations and development of this firm during last four years. 2009 is the starting point of this analysis, when the company Dřevo Černý Vůl, s.r.o. has started its business.
Practical part is more focused on introduction of the company itself. Subsequently it deals with the processing of financial analysis for a selected (chosen) company Dřevo Černý Vůl, s.r.o. for the time period 2009 to 2012. There is also processed secondary objective of assessing the benefits of purchasing their own server or renting one from company SuperNetwork, s.r.o.
Partial results are interpreted and summarized in conclusion of this thesis.
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Public Relations and Communication in the Health Sector
Pertlíčková Balcarová, Monika ; Lešetický, Ondřej (advisor) ; Chrápková, Taťána (referee)
The thesis describes the role of public relations and communication in the health sector and points at its specifications and differences if compared to the profitable sectors. The thesis analyses the current level of the issue in the Czech Republic, including legal and ethical perspectives of a health institution. The first part of the thesis explains the theory of the public relations and communicaiton sectors and includes a concise description of the health sector. The second part deals with internal, external and crisis communication of individual hospitals and institutions and analyses them through the method of qualitative research. Aside from other aspects, I describe pratical operation of public relations, usage of media communication tools in practice at individual health institutions. In addition to this, target audience, the public and the importance of a good reputation of a hospital have been defined in this part.
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Softwarové pirátství - teorie a praxe
Balcarová, Monika ; Kincl, Tomáš (advisor)
Práce se zabývá reálnou situací softwarového pirátství v České republice, prolíná teorii a praxi nelegálního šíření softwaru, snaží se zjistit jaké jsou důvody softwarového pirátství a pokouší se nastínit možnosti boje proti jednotlivým druhům. Stav softwarového pirátství v České republice, ve světě a v USA. Rozdělění softwarového pirátství. Porušování zákona pomocí internetu a možnosti zásahu. Webové stránky porušující autorský zákon. Soubory uložené na internetu s úmyslem šíření. P2P sítě. Stahování a sdílení pomocí Torrentu. Získávání důkazů o porušování autorského zákona. Soukromé a státní subjekty chránící autorská práva. Prognózy do budoucna.
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