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Business plan of internet travel portal – marketing study
Babina, Anastasia ; Hartman, Ladislav (advisor) ; Stříteský, Václav (referee)
This Bachelor's Thesis is focused on marketing study as part of business plan for internet travel portal which vision is to give insight in budget and clever traveling to people. Business plan was drawen up for personal use. The theoretical part contains of key concepts and component of all business planes with regard to specifics of entrepreneurship on internet. The practical part includes the analysis of market and demand, maketing strategy, also specifies threats and opportunities of this business.

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