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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Consumer Engagement
 BUCHTOVÁ, Tamara
Topic of the thesis is Consumer Engagement. Goals of thesis were exploration innovation of Consumer Engagement in international market and reparation of concept for applications in the Czech market. The first part was theoretical. It was implemented exploratory research in the second part. All information about Consumer Engagement was used for two concepts. One concept is for real company Triola a. s.. The second concept is for fictitious pizzeria Lazio.
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Using of Marketing Tools in Chosen Retail Subject
 BUCHTOVÁ, Tamara
The state of using of marketing tools was analysed in a picked retail subject and an improving of the present state of marketing tools in the chosen retail subject was suggested. The quantitative research have been done in the form of quetionnaire and qualitative in the form of detailed study. The situation of exquisite retail dealer was investigated in the form of detailed study.
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