National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Marketings Instruments in Franchise Company
BOHÁČKOVÁ, Hana
The dissertation work contains the analysis of franchising corporate environment. It is focused especially on Czech Republic and European union countries, history and changes concerning franchisors and franchisants, and a list of the biggest and well-known brands in Czech Republic and Europe. Situation analysis and SWOT analysis is created for chosen hotel. SWOT analysis is the main source for definition of hotel´s strategy. Dissertation work includes a draft of franchising concept including know-how.

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4 Boháčková, Hana
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