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Fixing the optimal common and action price in the cooperation with the Pfanner, spol. s r.o.
Bříštělová, Radka ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
The price strategy and the right propose of price level play fundamental part in every company with successfull leadership. Especially nowadays, when the sensitivity of customers is growing and not only in the sphere of price but also promotion. It seems, in the case of product category of juices Pfanner, which are processed in this graduation theses, is this fact valid especially. What the price and sales development do the main players note in this market is analysed pursuant to secondary data of research agency MEMRB Retail Services. The reception of brand image and the customers behavior comes from study TNS AISA. The graduation these is trying to find the answer especially on these questions: Can the company Pfanner keep the high quality brand image and increase sales at the same time? What level of price can, together with certain promotion activities, ensure higher turnover but at the same time not damage the long time builded brand image? What is the optimal level of common and action price of Pfanner products?
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Finanční analýza podniku Olma, a.s.
Bříštělová, Radka ; Bardún, Adam (advisor) ; Tyll, Ladislav (referee)
Cílem práce bylo zhodnotit hospodaření společnosti Olma, a.s. na základě údajů a informací z výročních zpráv společnosti za období 2002 - 2006. Celkové finanční zdraví podniku jsem zkoumala na základě metod absolutních i poměrových ukazatelů, bilančních pravidel, ukazatelů rentability, aktivity, likvidity a zadluženosti, dále pak na základě Du Pontova rozkladu, analýzy finanční páky, Altmanovy analýzy, Indexu IN a také srovnání s konkurencí v rámci odvětví.
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