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National Repository of Grey Literature

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Film Festival Promotion: The Case Study of the International Film Festival Karlovy Vary Běloubková, Monika ; Hanzlík, Jan (advisor) ; Hucková, Barbara (referee) The bachelor thesis "Film Festival Promotion: The Case Study of the International Film Festival Karlovy Vary" examines visual presentation and promotion of film festivals. The theoretical part focuses on the definitions of the terms communication, marketing communication tools, advertising promotion, etc. and their historical development. Also mentioned are marketing tools and principles and resources of successful advertising. Findings from the theoretical part are applied in the practical part on the International Film Festival Karlovy Vary. Detailed record

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