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Development of the commercial property market in Brno
Zouhar, Matěj ; Bílá, Kateřina (referee) ; Ivanička, Koloman (advisor)
This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.
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Impact of Contractual Savings for Housing on Czech economy
Bergerová, Sandra ; Bíla, Kateřina (referee) ; Ivanička, Koloman (advisor)
The bachelor thesis deals with explains basic concepts concerning the contractual savings for housing. The aim of this work is to identify the impact of contractual savings for housing on the Czech economy. The first part describes general information on contractual savings for housing, its history, basic characteristic of this financial product and its further development in Czech Republic. Following topic this thesis focuses on are interest rates and comparison contractual savings for housing and mortgages. The second part of thesis is practical and deals with the impact of contractual savings for housing on employment and tax collecting. Benefits of contractual savings for housing to the state budget are described in this section.
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Return on investment in brownfields
Hořelka, Michal ; Bílá, Kateřina (referee) ; Ivanička, Koloman (advisor)
This master’s thesis deals with the theme of abandoned sites called brownfields in the city of Brno. The first part explains the concept of brownfields, there are describes the possible causes of rising and marked possible sources and problems during the revitalization of brownfields. The second part describes the current status of brownfields of Brno and by the method of scoring selected items is assessed their economic potencial. The conclusion of the work is dedicated to one of the specific brownfield in Brno. There is treated proposal of possible revitalization , itemized budget and cost-benefit analysis.
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The residential market in south Moravian region
Jaššová, Marta ; Bílá, Kateřina (referee) ; Ivanička, Koloman (advisor)
This thesis aims to analyze trends in the area of residential properties within selected locality over a selected period of time. Introduction chapter explains basic terminology of real estate market and later unveils the way how is residential market integrated into real estate market as such. It also describes factors that have significant impact on supply and demand. Next chapter describes residential market and distribution of its particular sectors. Main chapter analyzes selected parameters which affect residential market in the South Moravian Region. Key parameters are demographic movement, income and living standards of residents and its relationship to household, residential construction trends, etc. The final chapter is concerned with housing condition of council flats and houses in the area of Brno metropolis. The analyses contains the trend monitoring of selected factors over a selected period of time.
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Návrh exkurze pro žáky SOŠ
Ondráčková Bílá, Kateřina
This bachelor final thesis deals with the plans of the possible excursions for the secondary school students. There are basically three aims of the theoretical part. They are: to describe organisation forms of education; to define an excursion as one of the particular forms of education and to describe the ways of its use during the vocational training at the secondary school. Didactic rules and methods of organising excursions are specified there too. The methods which I used for processing the theoretical part are: studying the special resources; making the excerpts and their analysis and synthesis. The aim of the practical part is to suggest excursions for the secondary school students (Střední škola obchodní a služeb SČMSD, Žďár nad Sázavou s.r.o.) the branch of Sports and Reconditioning masseur. The proposals of excursions, is based on the interests among the second- grade students who were addressed. The questionnaire was used as a form of research among them.
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Mass culture in media: reality show
Bílá, Kateřina ; Hubáček, Ondřej (advisor) ; Matějů, Martin (referee)
My thesis contains the description and analysis of mass culture in media with focus on phenomenon ofrecent years - reality show. In first part I define the idea ofmass culture in general. I was interested, how the mass culture is perceived by some chosen authors. Its negatives and positives. Its impact on society. In the second part I payed attention to the definition of mas s communication, which helps to spread mass culture. I have described the instruments of mas s comunication - press, tv, movies. One ofthe main contributions ofthe thesis is describtion ofthe reality show "Vyvolení". I used it as an example ofmass culture in media. I tried to define it from various points ofview. For example the impact on viewer or the selection of contenders. The goal of my thesis was to explain the function and the impact of mas s culture in media.
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