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Agenda setting by Pavel Novotny in the Czech media environment
Bílá, Anja ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
The basis of the agenda-setting theory is the fact that the topics that are emphasized in the media are becoming important for their audience as well. The widespread notion is that those who set the agenda are the media. However, this is not entirely true. The media only allow news to spread quickly, they are not the authors of the topics. Pavel Novotný, a Czech celebrity and politician, formerly a tabloid journalist, currently the mayor of the City District - Prague Řeporyje, is considered to be the cause of many media cases in the Czech environment. The bachelor's thesis examines the activity of Pavel Novotný on the social network Facebook during selected media cases using a summarizing software tool. It also examines media activity using a media database. Its aim is to apply the theory of agenda- setting to the person of Pavel Novotný. In the theoretical part of this work, the author deals with the topics of celebrities in the political field, micro-celebrities on social networks and the transformation of political communication. Furthermore, the person of Pavel Novotný is described here and the theory of agenda-setting is introduced. In the practical part of the bachelor's thesis, an analysis of Pavel Novotný's activity on the social network Facebook is performed during selected media cases...
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Activity of winning political parties on Facebook before the European Parliament elections in 2019
Bílá, Anja ; Hájek, Lukáš (advisor) ; Stauber, Jakub (referee)
This bachelor thesis focuses on communication on the social network Facebook in the Czech Republic in the election period of the European Parliament elections in 2019. The aim of the thesis is to analyze and interpret the data from the election campaigns of individual political parties, which obtained the mandate. The theoretical part of the thesis describes selected theories of political communication on social networks. It also presents the demographic structure of users who use social networks in the Czech Republic. He is also engaged in political marketing on the social network Facebook. The practical part analyzes the activity of political parties on the social network Facebook, which was part of the election campaigns. The winning political parties are relevant to this work. This data is selected and analyzed using ZoomSphere software. These are the frequency of published contributions by political actors, the time sequence of messages and their structure. Furthermore, the popularity of individual political entities and the response of potential voters of a particular political party on the social network are evaluated.
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