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National Repository of Grey Literature

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Communications domestic music clubs and organizations on social networks and its changes Bártová, Anna-Marie ; Postler, Milan (advisor) ; Trávníčková, Karolína (referee) The aim of this bachelor thesis is to evaluate communication of domestic music clubs and organizations on social networks and its impression on the users of these pages. First chapter is dedicated to the marketing, marketing and communication mix and its tools concerning online communication, especially social networks and its use in the commercial area. Second chapter introduces us examined music clubs and organizations and analyses its online communication by the SWOT analysis and comparison. The main part of the work focuses on the perception of the communication of selected subjects on Facebook. Right after that is the research analyzed and evaluated. Based on this process, there have been made some tips and recommendations, which can be useful in the future. Detailed record

See also: similar author names
14	BÁRTOVÁ, Adéla
6	BÁRTOVÁ, Anna
3	Bártová, Adriana
14	Bártová, Adéla
4	Bártová, Alžběta
5	Bártová, Aneta
6	Bártová, Anna

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