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National Repository of Grey Literature

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Strategic Analysis of an Enterprise Antonyová, Jana ; Dvořák, Jiří (advisor) ; Klos, Jiří (referee) The aim of this thesis is to elaborate a strategic analysis of the enterprise Moravia Lacto a. s. through external and internal analysis. On base of gained information propose suggestions to firm's management for improvement it's position in the market. Detailed record

Analýza nástrojů marketingového mixu ve firmě Moravia Lacto, a. s. Antonyová, Jana ; Ezrová, Hana (advisor) Práce je věnována analýze marketingového mixu aplikovaného na firmu Moravia Lacto, a. s. Cílem práce je charakterizovat podnik a provést analýzu současného stavu jednotlivých nástrojů marketingového mixu, kterými jsou produkt, cena, distribuce a komunikační mix. Následuje zhodnocení vhodnosti jejich užití ve firmě a navržení případných závěrečných doporučení ke zlepšení situace. Detailed record

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