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The importance of sport for promoting town tourism in the example of ice-hockey
Alexová, Martina ; Novotný, Jiří (advisor) ; Vaško, Martin (referee)
Main goal of this thesis is to find out, whether the fact, that in Znojmo used to be played the highest ice-hockey league in the Czech republic, led to the economic development of this region and to the development of tourism in this region. The theory part is focused on the theories which refer to this problem, particularly the theories of tourism and theories of economy of sport. The practice part at first analyses the Znojmo region and the ice-hockey club in Znojmo. The next chapter compares the budgets of the ice-hockey club in the different leagues, which the club used to join. The next chapter finds out the consciousness of Czech inhabitants of the town Znojmo. There is presented the opinion of the inhabitants of Znojmo about their town joining the Extraliga of ice-hockey and about the financial subsidies from the Znojmo municipality budget for the ice-hockey club. Next chapter analyses, if the ice-hockey led to the higher occupancy in local hotels. Last chapter of the practice part tells the opinions of the former mayors of Znojmo about the ice-hockey in Znojmo. There are summarized all the information at the end of the thesis and concluded the concrete results.

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2 Alexová, Magdaléna
1 Alexová, Markéta
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